Brand Identity Development

What is Brand Identity?

A brand identity is the face of your business. It represents your company's values, services, ideas and personality.
In simple terms:
  • How you want the market to perceive your product or brand.
  • Brand identity includes elements like colours, design, logo, name, symbol and tagline.
  • Brand identity also involves intangibles such as thinking, feelings and expectations.
  • It takes time and patience to develop an effective brand identity.

What are the uses of a brand identity?

A great brand identity will:
  • Generate loyalty.
  • Create public trust.
  • Develop preference.
  • Lead to high credibility.
  • Instill a sense of pride in your employees.
  • Set you apart from your competitors.
  • Improve brand awareness.
  • Represent the brand promise.
  • Establish synergy throughout all communication methods.
  • Motivate associations with other established brands.
  • Generate active buyers.
  • Offers a great financial returns on your investment (ROI)

Where should you start?

Brand Identity development starts first and foremost with Research and Planning. Only then you are ready to create your identity. You will need to create the following elements:
  • Logo: The symbol of your business.
  • A tagline/slogan: This defines your business to your audience.
  • Stationery: Letter-headed paper, business cards, email signatures, envelopes, USB flash drives, CD's, etc.
  • Marketing materials: Catalogues, promotional flyers, ePublications, websites, PVC banners, company profile.
  • Products and packaging: What youre selling and what packaging it comes in.
  • Signage: Chromadek signs, billboards, contra-vision, light boxes, vehicle branding, etc
The strongest voice you can give your product is a well-defined and consistently communicated brand identity. Teachers use this when they repeat an important concept for emphasis, and then really let it sink in. Have you given your brand a strong voice? Do you know what your next marketing initiative should be? If you’d like to know more about what your clients hear, give our marketing team a call.