We are into BRAND MANAGEMENT!!
First of all, to manage your brand, you need to establish it. To establish your brand, you need wise marketing to build a trustworthy corporate image. That is determined by how you are viewed by the public. Then to create a positive public image, you will need brilliant designs, photographs and content.
It all starts with a great IDEA!!
If you think the process through, you will find that you need a team. Particularly, a team of equipped specialists to back you up. You can not do it all.
Let's make everyone talk about your masterpiece.
Branding starts with Graphic DesignFirst of all, you will need a specialist in Graphic Design to create your corporate identity. To start of with a logo that stands out, that defines the core of your business, ethos and values. Not the same run of the mill, sausage machine designs, clip-art junk that everyone copies from the internet, no!! You must have someone with knowledge of market research, statistics and strategic implementation. Someone who understands the psychological impact your whole corporate image must have on your target market. Someone who will spend the time to plan, assess, and dream with you. And then implement all of that into a holistic approach to your business identity. Thereafter comes the design of your Corporate Image including your website, email signatures, marketing media, social media, printed media and advertising using original images,
stock images of some American setup...
Rather keep it local.
Marketing is the name of the game
Secondly, you need a specialist in Marketing. Someone who knows how to create an efficient, reasonable and affordable campaign strategy. The best way to establish your brand. Your strategy will need to include most of all, online or digital marketing on Social Media, Google ads and Search Engine Optimization (SEO). As well as content marketing such as blogs, reviews, informative videos and "how to" guides. Also important would certainly be the printed media to expose your brand to a broader, larger market with a geographical and LSM target.
Get yourself on the map!!
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Image is everything!!
Make your brand irresistible.
Thirdly, to advertise is easy, but to do it great is an art! With great designs, intelligent word play and even better placement strategies, you will be unstoppable.
Fourthly, with advertising comes events. But, with events, comes the nightmare of managing such an event successfully. Therefore, you need to ensure media coverage of newspapers and radio. Also, cater for your local news channel. Make your event an opportunity not to be missed! So, use a team who has done it before. Specifically a company who knows how.
Remember, your reputation is at stake. Everybody Googles these days. So, make sure that what is shown on the internet is positive, uplifting and rewarding. A good reputation, builds trust, which advertises easily. Finally, a strong brand, is consistent, always visible, and most of all, greatly loved.