There's more to graphic design than meets the eyeMost people have a vague idea of what a graphic designer does. Creating logos for businesses? Fixing up images in Photoshop? Making newspaper and magazine ads? Yes, designers do these things, but they’re only elements of a much bigger picture.
Merging creativity with strategy, communication with brand savvy and aesthetic with logic, design is just about everywhere you look and that matters. There are endless opportunities for graphic designers to make their mark.
Graphic design is about communication. It is the art and practice of planning and projecting ideas and experiences with visual and textual content. This form of communication is essential to empower your company's identity to instill trust, stability and create awareness. Making pretty pictures is nice, but the most important part of the design process happens before you even put pen to paper. Designers must interpret client needs. At Iconic Management, we know how to listen, research, develop concepts and find the balance between aesthetics and function.
Stick to the basics. All design is founded in the five design principles:
- balance for stability and structure,
- hierarchy to create organization and direction,
- contrast to generate impact and highlight important areas,
- repetition to unify and strengthen and
- alignment to create a sharper, clearer outcome.